Is Preheader the key to Unlock full potential in Email Marketing?

So how many and how often you receive mails each day? Answer is obviously Numerous, including mail form friends, colleagues, travel offers, restaurant menus, credit card offers, coupons, recommendations online shopping website, unknown junk mail, spam mails and so on, in simple words the list is endless. 

So how do you decide to open a mail or just ignore it. Subject is the first thing you see, is subject only determinant? May be or may not be. But there is something else over there called Preheader which is basically the first few lines of mail you can see just after the subject line.

So how important it is to have a good preheader which serves the purpose of increasing open rate of emails. How do you take advantage of this? Of course, you need to proceed strategically so as to get maximum benefit out of it. 

So how do you proceed? You can implement the following options,

• make the preheader be in sync with your subject line,
• write something which call immediate attention,
• write in way so it makes the reader desire to know more,
• write about the recent trending news related to your product or service offering,
• breaking news, celebrity talk, gossips, etc. 
• great or big discount offers, etc. 

there will be plenty of the options, it depends on many parameters and it is suggested to choose the best relevant one. 

While you do so you can see for yourself how much of the preheader is actually visible across devices and how does the message convey when in sync with subject line. Make it relevant to the audience considering their interests, you can even implement segmentation if you feel your message is targeted to a particular audience.

Don’t forget that the reader decides whether to open or ignore the mail in just few seconds. If you do it right you are the winner.