Can Digital Marketing be a Life Saviour?

How often you open daily your Facebook or WhatsApp for that matter, you just have to tap on your mobile screen right? So how do you react if you face an immediate unexpected situation, open your mobile or start looking for help from others? What if there is no one?

Yes, your gut feeling says you are never alone right, what might be the reason? You guessed it right, your mobile makes you feel presence of something powerful. This is exactly what makes the difference in life and death situation. You have ‘n’ number of options call 911, 100, post in WhatsApp, call friend, or will you post it on Facebook or twitter for help (who knows what might be running in your mind).

So how can same thing can be used in major scale wherein hundreds or thousands of lives are in danger. Of course, Government or Media involvement is must here, but what medium should they use? Should they use only the conventional TV or Radio? Definitely yes, given it almost every household has a TV. But given the rising smartphone and internet users, they need to shift to digital platforms as well, perfect example is our Foreign Affairs Minister Ms. Sushma Swaraj using in dealing problems multiple times. Also, we all know what happened during Chennai floods recently. Because they just need to open the lock screen instead of turning their TV on it’s as simple as that right. 

Its reach is instantaneous, huge and viral at the same time. You can use sending alert through the digital platforms easily, quickly and efficiently. If it could save lives more quickly and effectively, than probably you can call a Life Saviour.