How to conduct testing for effective Email Marketing?

Email Marketing is the main source of primary communication across businesses. It had gained huge significance over the years. For many it is a way to keep updated with their schedule, meetings, deadline, etc. Also, many cannot just ignore keep looking their inboxes and usually prefer to have it cleared. 

Given the availability and reach it is usually a great marketing tool to many businesses to pitch, send proposals about their product or service offerings. But while doing so, it has its own limits. One cannot just send a promotional mail without due diligence. Reader prefers to receive less mails and definitely doesn’t want to get his mail inbox flooded. It will also create problem of spam or junk due to filters from mail service provider.

So how do you go about this given the constraints? Best way is to send mail to relevant audience with appropriate precautions. But nothing is perfect or there exists a standard way to conduct it. All you have to do is undertake testing.

One major popular testing method is Split test or A/B testing. 

Here you create multiple versions of mail templates, with varied subject line, content, body, timing, etc. and you see which one is working better by tracking the performance. Upon frequent trails, you can get a couple of good template which will actually work and result in more business. 

Here also there is need to consider consumer behaviour, segmenting audience, personalized content design, etc. for bringing in more strategic approach. As you go along you may need to consider the dynamic nature of email standards in accordance with the timeline. 

Of course, you pass the test and get desired results only when you give it a try.