Digital Platforms as Engagement tools- Diwali Ad Campaigns

Diwali or Deepavali is one of the most prominent festivals of India. It is celebrated with great fervor and joy as it marks the victory of good over evil. Associated with so many beliefs, themes and messages, everyone patiently waits for its arrival. One can notice the air of joy and happiness all around. Markets are packed with happy looking faces gleaming at the joyful festivities. Diwali festivities are never ending and so is the Diwali shopping list. Diwali shopping marks the main sale season for businesses and each one tries to come up with innovative ideas and campaigns for its beloved customers.

Let’s now take a look at some of the Ad Campaigns launched this Diwali:

1)     Surf Excel #AbLagRahiDiwali

Surf Excel strikes an emotional chord with its Diwali Ad campaign by urging its audience to take a moment from regular celebrations to spread happiness outside the family. The central theme remains “daag acche hai”, with major focus on bringing joy in the lives of people who continue to work through the festive season.

2)     Tanishq- Aao Manaye #TanishqWaliDiwali

Tanishq-India’s largest jewelry brand launched its Shubham Gold Jewelry collection this diwali. Gold holds great sentimental value in the minds of people. Diwali marks the beginning of a new year and starting the year by following the age-old tradition of buying gold is considered auspicious and a sign of prosperity. This tradition is reflected in its ad campaign wherein Tanishq is encouraging the audience to buy gold for its loved ones this Diwali.

3)     Netflix India Diwali TVC 2016

Netflix launched its “anti-diwali-ad” ad campaign this Diwali. It takes on traditional clichéd Diwali ads, promoting its ad-free feature.

4)     Amazon

Amazon launched its new Diwali ad campaign wherein it promotes the diversity of products on its website and urges people to “not adjust”. The ad invokes the sentiment of gifting your loved ones this Diwali who work all through the year for you and expect nothing in return.

5)     OnePlus3 Dash Charge your Diwali

OnePlus launched its first short film on Diwali. The film weaves a story encapsulating the true spirit of the festival. With this, they have tried to integrate both cinema and advertising. The characters in the film are very relatable and the audience is able to connect to the emotions depicted.

6)     Snapdeal- Iss Diwali, Unbox Zindagi

Snapdeal positions itself as a platform that believes in the potential and dreams of its customers and partners them in their journey to a better life. The concept of communication is “Unbox Zindagi” i.e when a ‘boxed’ existence is opened up. It urges its audience to give their loved ones the gift of unboxing their dreams this Diwali.