How do you increase engagement and drive traffic?

Now that you have presence over internet with great website and social media connections like Facebook, twitter, Instagram etc., you must be wondering what should you be doing to achieve increase in engagement and drive traffic simultaneously. 

Our team at Digital Disrupter recommends any organisation with the below mentioned ways of  building content and why it works. 

1. EDUCATIONAL: You should design content in such a way that people feel it is worth to know and it should aid in their learning. People will be willing to share if they feel amazed about it. This will also drive more site revisits.

2. ENTERTAINING: You should make it as entertaining as possible with multiple graphics, videos, images and so on. It will bring them happiness and gather more positive energy

3. INSPIRATIONAL: You can do it by giving inspirational content be it sportsman success, quotes, short stories, etc., Doing so will help them keep motivated and great way to build loyalty.

4. SUBSCRIPTIONS: You can motivate them providing with short or quick ways to subscribe to newsletters, notifications, etc., Doing so will customers updated with the recent happenings. 

But while you implement, it is also highly recommended that too much of the content other than that is related to organisation may be confusing or sometimes irritating to the customer. Make sure the frequency of updates is not bothersome. Choose an appropriate right time to post your content.